About Think GREAT - Think Great

In 2008, Erik Therwanger was the vice president of a media company when he wrote two words on a coffee shop napkin – Think GREAT. Beginning by introducing his GOAL Formula to audiences, Think GREAT has evolved into the premiere resource destination for businesses looking to transform their people and magnify their results.

Specializing in leadership development, strategic planning, sales performance, and goal-setting, Think GREAT continues to grow to meet the needs of those striving for greatness. Never settle for good results, when GREAT results are possible.


To create a wave of dynamic thinking that empowers teams
and enriches cultures.


To unify people worldwide by teaching the shared language
of success to leaders at all levels.


To position businesses to administer the CURE for Social

Core Values