About Think GREAT - Think Great

In 2008, Erik Therwanger was the vice president of a media company when he wrote two words on a coffee shop napkin – Think GREAT. Beginning by introducing his GOAL Formula to audiences, Think GREAT has evolved into the premiere resource destination for businesses looking to transform their people and magnify their results.

Specializing in leadership development, strategic planning, sales performance, and goal-setting, Think GREAT continues to grow to meet the needs of those striving for greatness. Never settle for good results, when GREAT results are possible.


To create a wave of dynamic thinking that empowers teams and enriches cultures.


To lead the worldwide people movement by leveling up human development in the workplace.


To create a global team of GREAT Thinkers who enrich the lives of people at work, at home, and in their communities.

Core Values