ELEVATE Preview

ELEVATE

Contents

Introduction: Are You Ready for Take Off?………………………………………. i

Pre-Flight Briefing: The Business Elevation System (BES)…………………….. 1

Part I: Flight Plan Creation ……………………………………………………………………………… 11

Chapter 1 Your Destination…………………………………………………………. 17

Chapter 2 Your Route…………………………………………………………………… 37

Chapter 3 Your ETA……………………………………………………………………… 55

Part II: Aircrew Development…………………………………………………………………………………73

Chapter 4 Business Aviators……………………………………………………….. 81

Chapter 5 Business Flight Crew…………………………………………………… 99

Chapter 6 Business Synergy………………………………………………………. 115

Part III: Tactical Maneuvers……………………………………………….. 131

Chapter 7 Tangible Obstacles……………………………………………………. 139

Chapter 8 Intangible Turbulence……………………………………………….. 151

Part IV: Ascension Enhancement…………………………………………………………………… 163

Chapter 9 Structural Integrity……………………………………………………. 171

Chapter 10 In-Flight Refueling…………………………………………………….. 181

Chapter 11 Earning Your Wings………………………………………………….. 191

Acknowledgment …………………………………………………………………………………… 201

About the Author …………………………………………………………………………………… 202

Think GREAT …………………………………………………………………………………… 204

Introduction

Are you Ready for Take Off?

Your Business Was Not Designed to Stay on the Ground.

“Yuma Ground, this is Top Gun One-Five, ready for taxi.” That was the first sound I heard as I put my headset on, in the control tower at Marine Corps Air Station, Yuma, Arizona. I was eighteen years old and had just completed four months of intense air traffic control (ATC) school at the Naval Air Station in Millington, Tennessee.

As a young U.S. Marine, I was anxious to return the proper command to the pilot in the F-15 Eagle, a high-powered fighter aircraft. Yes, just like the ones in the movie, Top Gun. Under the watchful eye of the Corporal training me, I responded, “Top Gun One-Five, Yuma Ground, taxi to runway Two-One, caution the C-130 on your left.”

The ATC tower stretched ten stories into the sky, providing air traffic controllers a vantage point, from which we could see clearly for miles. High above the airfield, I looked down and watched the plane begin to roll forward. As the pilot guided his aircraft, moving closer to the runway, my excitement level grew. Top Gun One-Five slowed and stopped, just short of entering Runway Two-One.

Switching radio frequency to Local Control, the pilot was now speaking to the Gunnery Sergeant standing next to me. Issuing the command to enter the runway, the F-15 slowly positioned itself, turning to face the opposite end, three miles away. The naval officer, piloting this aircraft, was about to operate this vehicle with its most simple function… to fly.

Without the ability to perform this one basic task, the aircraft was essentially useless, unable to complete even the smallest mission. The moment was now here and the command from local control was given. “Top Gun One-Five, you are cleared for take-off.” With those ten simple words, the engines revved higher and the plane accelerated, rapidly increasing momentum. The jet blast poured from the engines and the F-15 was quickly speeding forward at over 100 mph.

Within seconds, the front wheels lifted off of the runway. The nose of the aircraft angled up and then the rear wheels left the ground. Seconds later, Top Gun One-Five was nearly one thousand feet in the air. With a few final adjustments, the pilot turned his plane toward the vast Yuma desert and disappeared into the horizon.

Like this aircraft, your business was never intended to stay on the ground, aimlessly taxiing around, or worse yet, stuck motionless in a hanger. But that is how many business leaders feel – grounded. You know your business is capable of achieving higher levels of success. But are you prepared to reach them?

POSITION YOUR BUSINESS FOR SUCCESS


You have opened the pages of this book for one reason. You are ready to elevate the performance of your team and the results of your organization. If you are prepared to take your business to new levels, you must develop your skills and become the business pilot your aircraft needs.

Imagine what it will feel like to transform your organization into a high-performance aircraft. Imagine the feeling of building a laser-focused crew, capable of accomplishing any mission. Now, imagine what it will feel like as you put on your flight suit, power up your well-oiled machine, and take off to the levels of success you have only dreamed of.

In many cases, your business has already achieved some levels of growth. But too often, you may have experienced the feelings of worry, fear, or frustrations as your aircraft struggles to get off the ground, let alone, to achieve and maintain your desired “flight” levels. It can be immensely discouraging to lose altitude; not only for you, but for your team.

Striving for growth can present new challenges, but no challenge is more threatening than the reality of staying grounded, especially while other aircraft are taking off around you. That feeling can now be a thing of the past. ELEVATE is much more than a collection of proven, real-world experiences, it is your navigation system, air traffic control support, and maintenance procedures, all rolled into one powerfully focused system:

The Business Elevation System (BES).

As an air traffic controller, I was trained to direct air traffic, and never experienced the adrenaline rush of piloting a plane. As a business coach, however, I now apply my ATC experiences in the corporate world.

A NEW DESTINATION


After serving in the Marine Corps, I used my G.I. Bill and pursued a career in the entertainment industry. I attended Orange Coast College, in Costa Mesa, California (Go Pirates) then was accepted to the film school at the University of Southern California (Fight On Trojans).

In the early 2000s, I interviewed for a position at a media company in Santa Monica, California. It was a small business, with a dozen employees, specializing in editorial services, video duplication, and DVD replication. They produced broadcast quality video elements for companies such as MTV, HBO, and Comedy Central.

During my interview, I spoke directly with the owner about his goals. He purchased the company about eight years prior and had experienced some growth, but not at the consistent rate he wanted. He knew that his company was capable of more, but felt grounded; trapped on the airfield when he should be soaring in the skies, high above.

By this point in my career, I not only had experience in the entertainment industry, but I also had strong sales skills, and the leadership traits I developed in the U. S. Marine Corps. The owner felt that his company was performing at about half of its potential and dreamed of elevating to a level of doubling their annual sales. But he was unsure of where to start.

Like most business owners, he was more than willing to work “in” the mechanics of his business, wearing many of the hats that his crew should have been wearing. But, this prevented him from piloting his plane and working “on” the elevation of his business. Sound familiar?

Business pilots who lack the opportunity to fly their planes are left feeling overwhelmed and trapped in their own immobile aircrafts. At the time of my interview, only an entry-level position was available. But the owner’s passion for his company, and belief in my skills, encouraged me to take the opportunity and utilize my experiences to help his company to grow.

As the results grew, he reassured me that my career would too. With a tour of his facility and a solid handshake, I joined his team. We began to map out the enhancements necessary to allow his aircraft to achieve consistently high levels of success.

By applying the concepts in this book, we not only took off, but we climbed well past the goal of doubling annual sales. Our gross annual sales grew by more than 300%, we increased our margins and nearly eliminated all internal errors. Most importantly, we developed a crew of leaders and impacted our team members and clients in significantly positive ways.

Sounds simple, doesn’t it? The good news is that it is simple. Not easy, but simple. You already have what it takes to put in the hard work, dedication, and passion necessary for growth. Now, you can step back into the cockpit and elevate your business.

ELEVATE


It can seem like a daunting task to get something to take flight. Business pilots often feel overwhelmed at the thought of getting their planes in the air, and keeping them there. Are you tired of wondering what the view looks like from the heavens? Then now is the time to ELEVATE.

As an air traffic controller, I had the privilege of seeing nearly every type of military and civilian aircraft take off from MCAS, Yuma. But one in particular always fascinated me. On occasion, the Air Force would fly in their huge C-5s. Designed for cargo transportation, this aircraft is 247 feet long and has a fully loaded weight of 769,000 lbs. That’s over 380 tons.

It is almost incomprehensible to think that this huge piece of metal can get off the ground. But it does. While transporting tanks, other aircraft, supplies, and scores of troops, this beast of a plane can fly at heights of 35,000 feet. That is seven miles up. How can it elevate, you ask? Because it follows the same basic aviation principles that all other aircraft use.

The Four Forces of Flight:

1. Thrust

2. Drag

3. Lift

4. Weight

Without getting too detailed into the physics of sustainable flight, each aircraft encounters these four forces, and the pilot must achieve the proper balance between them to take off and maintain elevation. Most importantly, flying conditions are not always ideal, so pilots must be prepared to handle the less-than-adequate circumstances they will face.

As a business pilot, you may feel that your business is like a heavy C-5, so weighted down with extra cargo, that it would be impossible to take off. The Business Elevation System will allow you to move beyond the fear of the dreaded “crash and burn” and experience consistent elevation.

ELEVATE will introduce you to the principles required for business flight, allowing you to provide the balance required for new levels of growth, regardless of the obstacles you encounter. Like a flight instructor, I teach business pilots to balance the components necessary for business elevation.

The Four Forces of Business Elevation:

1. Flight Plan Creation

2. Aircrew Development

3. Tactical Maneuvers

4. Ascension Enhancement

As an active corporate coach, I work directly with my clients and their teams, sharing the principles of ELEVATE. My core client is typically a small to medium business, ranging from $1,000,000 to $25,000,000 in annual revenue and often having teams from ten to fifty employees.

My larger, Fortune 500 level clients have most of their systems and processes already established, but the foundational components of ELEVATE allows their leaders to empower their teams and their departments, further elevating the success of their entire organization.

By adopting the strategies and techniques of the Business Elevation System, business pilots are able to guide their aircraft to new heights, shifting their efforts from working “in” their businesses, to working “on” them.

How do you know if ELEVATE is right for you? That’s a GREAT question. Whether a business is small or large, publicly held or privately owned, GREAT Business Pilots have three things in common.

The 3 Characteristics of GREAT Business Pilots:

1. Committed to achieving greater results

2. Open for new, dynamic ideas

3. Ready to take immediate action

If this describes you, then you can become the business pilot who positions your company for success; the business pilot who allows your organization to ELEVATE to new levels.

Before turning the page, I want you think for a moment about the dream company you desire. Let the excitement of seeing your business rise into the skies fill your mind and fuel your spirit. Let these thoughts be the beacon of positivity that will guide you and your crew to new destinations.

Think GREAT,

Erik

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